Search engine optimization often requires expertise and skill especially for big business and those who plan on mounting massive online campaigns. However, if you are a small business owner and prefer to handle a portion of your marketing campaign yourself, there are a few SEO strategies that you can do on your own.
Google offers basic yet complete tools for mounting an effective SEO strategy for your campaign. There’s Google AdWords, the Google Search Console, Analytics and Google Trends. AdWords is helpful in finding the right keywords based on search volume, while the Google Search Console offers comprehensive reports, site data and other resources to help small business owners improve their SEO. Analytics helps you refine your keyword list by tracking what keywords are driving the most traffic to your site and how. You can also expand your keyword options by looking at what is currently trending on Google Search and by looking at trend histories over time.
Know your target audience
Knowing your target audience is the first step towards coming up with relevant keywords and content that you can use to draw potential customers to your product or service. This includes knowing your target’s average age, sex, geographic locations, search points or what they are looking for when they search online. This will help you define a targeted, streamlined content strategy so you can prioritize what content to produce.
You can do this by looking at free industry research studies or social media platforms that offer insights on topic buzz volume according to the industry. For example, if you are offering a product or service in the healthcare industry for seniors, data covering types of illness affecting seniors, common daily challenges, whether men or women are more likely to suffer from a particular illness, and geographic locations with the highest concentration of seniors are all useful data that you should know.
Master keyword research
Keyword research basically means knowing the best keywords for your advertising. The best keywords are the words that customers are using to search for the product or service. Look at how customers describe the business, product or service, and also for the problems mostly related to the product or service. Think of variations to these words, including names of regions for specific searches. You can use the Google Keyword tool to determine which of these keyword combinations show the highest volume of searches. You can take note of the 10 keywords with the highest search volume and the lowest level of competition so you can start creating content with these keywords.
Produce regular, quality content
Regular content will give your site permanence and make you visible to old and potential customers on a regular basis. This could lead to free traffic calculated to cost about $100,000 if paid through regular advertising. You can commit to posting content once a week. It is important to note, however, that the content must be relevant and helpful to target consumers while drawing attention to your product or service if you want to build a following that could translate to sales later on.
Use social media to boost SEO
A lot of small business owners neglect the importance of SEO in social media such as Facebook, Twitter or Instagram. While keyword use is a staple in these sites, users often do not take advantage of optimized keywords to draw people to the main product site or page. Others neglect to cultivate their social media followings which could play a large role in boosting SEO. Avoid proxy followers, however. An organic following is preferred by Google over thousands of proxy followers. A strong social media presence driven by good content and regular postings can get you a solid number of followers that you can use as a broadcast channel to reach a wider outside audience. Other ways you can use social media presence to boost SEO include encouraging external outbound links and optimizing your social media posts.
While SEO may require a bit of expert know-how, there’s no reason why you should put off doing the basics right now. As long as you take advantage of free tools, improve your keyword tracking skills and stick to a schedule for producing optimized content, you can start boosting SEO as early as today.